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H.E.A.T. Watch – Stop Human Exploitation and Trafficking

National Human Trafficking Hotline: 1(888) 373-7888
Alameda County H.E.A.T. Watch Tip Line: 1(510) 208-4959
Office of the District Attorney, Alameda County
Nancy E. O'Malley, District Attorney

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Community Engagement

Community involvement remains a priority of the District Attorney’s Office. From educating young people to participating in neighborhood meetings and senior citizen informational gatherings, our Office places a high value on interaction with all members of the Alameda County community. Based on the Neighborhood Watch model, HEAT Watch educates and engages community members, from local businesses and groups to schools and faith based organizations, enabling them to serve as the eyes and ears of their neighborhoods to keep their communities safe. Just as Neighborhood Watch keeps streets and neighbors safe from victimization, HEAT Watch challenges businesses and communities to collectively open their eyes and ears, WATCH, and take ACTION to keep the most vulnerable in our society safe from exploitation. The HEAT Watch program has engaged community through the following initiatives:

Graphic Novels

The H.E.A.T. Watch Graphic Novel Series is an educational tool about human trafficking for students and the greater community. It tells the story of Audrey, a girl who is sex trafficked. It is based on true stories of human trafficking. Future stories in the H.E.A.T. Watch Series will include recidivism, prosecution and other tales of sex trafficking.

Billboard Campaigns

Under the leadership of District Attorney Nancy E. O’Malley, the HEAT Watch Program of the Alameda County District Attorney’s Office is combating human trafficking of all forms in Alameda County through training, community awareness, survivor services, and policy advocacy. Our aim with our billboard campaigns is to serve as a platform for discussion for the community.

Bus Shelter Campaigns

The office has also run several bus shelter campaigns to raise awareness about human trafficking, and provide the public with ways to report human trafficking if they witness it.

The billboards also have contact information for victims of human trafficking.

MAP1193

Senate Bill 1193 (SB 1193) was passed in 2014 in an effort to provide critical resources for trafficking victims and educate the public about this illicit crime. The law requires certain businesses to display a "Stop Human Trafficking" flyer in a visible location for their customers and employees. Map1193 helps us enforce this law and engage businesses and the community against this illicit crime.

Stop it Now!

While sexual exploitation and trafficking are complex issues, one fact is clear – the driving force behind sex trafficking is demand. Without people willing to pay for sex, traffickers have no incentive to lure vulnerable men, women and children into the illegal sex trade. We hope you will use Stop-It-Now.org as a resource for what you and male allies can do to reduce the demand for sexual exploitation and trafficking.

Demand Reduction

While sexual exploitation and trafficking are complex issues, one fact is clear – the driving force behind sex trafficking is demand. Without people willing to pay for sex, traffickers have no incentive to lure vulnerable men, women and children into the illegal sex trade. Remove the buyers and the whole system stops.