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H.E.A.T. Watch – Stop Human Exploitation and Trafficking

Alameda County H.E.A.T. Watch Tip Line:
Office of the District Attorney, Alameda County
Nancy E. O'Malley, District Attorney

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Billboard Campaigns

Protect Oakland Kids - Billboard Campaign

In 2014, the Alameda County DA’s H.E.A.T. Watch Program, Mentoring, Inspiring, Serving and Supporting Sexually Exploited Youth, (MISSSEY), and Clear Channel Outdoor launched this billboard campaign in January 2014 in recognition of National Slavery and Human Trafficking Prevention Month. The campaign promoted local resources for victims of child sex trafficking and educated the public about ways they can help exploited youth. Human trafficking is a very real problem in California (it is the fourth most populist destination for human trafficking in the country).

Our campaign was the recipient of a 2015 NACO award, and the 2015 Savvy Silver Circle Award from the City-County Communications and Marketing Association (3CMA) in the Most Innovative category.

Thanks to the success of the 2014 campaign, ACDAO along with Clear Channel and other local organizations, relaunched another billboard campaign in 2015. It is estimated that, combined, two campaigns received over 10 million impressions.

For more information on the campaign, check out